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When you’ve made a sale you want to keep the profits, not give them away again!

Many large manufacturers realised a few years ago that improving their product manuals could give them multi-million pound savings on no-fault-found service calls and product returns, and they’d have much happier customers – a real win-win with very little effort.

When you design a new product you get to know it inside out, quite literally, and it’s all too easy to take it for granted that your customers will find it easy to use too – it’s a big mistake. And with the best will in the world, assuming that you are the best person to write the user instructions is the second.

With today’s hi-tech products the last thing an excited new owner wants to do is to have to read a great tome before they can start enjoying their new toy, so quick start guides are a great way to get customers started fast – and they will really appreciate it!

And that’s where BDA come in. Starting with a fresh eye and asking the most basic of questions, we can see your product as your customers do and prepare effective user guides that will help them understand exactly what to do first time - and save you the cost and frustration of having to resolve the same simple questions, time and time again.

So well-crafted user instructions are a small investment in the overall scheme of things, but one that will bring big returns.